Friday, March 24, 2000

Divas in the Village

Just like the music, fashion and entertainment industries have their cast of Divas, the working world has them too. And now there's a place online where women of all diva levels can go to get their diva-injection of advice, information and tools to use. IVillage's "Working Diva" section is being headed up by one of my personal favorite Diva's -- Harriet Rubin. Founder of Doubleday's Currency imprint, Rubin has written two books, "The Princessa: Machiavelli" and most recently "Soloing: Realizing Your Life's Ambition" and is a contributing editor for Fast Company. I met Harriet at the iVillage offices where she described in more detail this new channel and it's goals.

Working women of all ages need a mentor, and the Working Diva area will have Divas in Residence that will share their stories as inspiration. If you need a little more of a push to be a diva yourself, you can enroll in the Leadership School, which has more subscribers making it larger than two Big Ten schools put together. What if you don't even know if you have leadership skills or want to discern your true talents, take Stuart Atkins Life Orientation analysis test. There's also an Entrepreneur Institute, a mentoring center where women from all ages can learn from each other and a Job Resources area. If you want an inside scoop on how to win and lose in the working world, check out Pundita, a pseudonymous headhunter with some spunk!

And of course, it wouldn't be iVillage if there wasn't a major community aspect to this section. Community pervades into all areas and the overarching experience with this site. And under the tutelage of Ms. Rubin, this area will soar and nurture scores of Divas.