and: "Since June 4th 2014, 100 ambassadors have been the trailblazers of .paris: during six months, these brands, institutions, associations, businesses, start-ups, bloggers selected by the City of Paris will be using their .paris web address exclusively.
Starting December 2, 2014, all those who love Paris will be able to get their own .paris domain name! Anyone with a geographic, cultural or emotional link with Paris can apply for a domain name under the .paris extension through an accredited registrar.
A new page in the history of Paris is being written."
When I saw this ad I got excited and immediately thought it would be cool to have this as an address. I also thought "what a cool gift idea for my niece, named Paris" and got her two domains. While she won't be using them right away, at least I've secured them for her. And, as we know, oftentimes, the early bird get the good domain worm...er...address.