A new trend in marketing is what I would call All-Encompassing Marketing. It surrounds you and transports you all while promoting a brand. Let’s take a look at, for example, Target. A few years ago they teamed up with sister-store Marshall Fields and took over a lovely home for sale in Tribeca. Furnishing it from top to toe, they showcased how one could do so too with ease and all from their stores. Then there was the Ebay apartment, on Sutton Place no less, where each designer transformed a room with everything bought on Ebay and within a budget I’m sure they weren’t used to. Target is at it again with it’s Bullseye Inn in Bridgehampton, Long Island. And you can’t get more trendy than the Hamptons can you?
The lovely, friendly and very knowledgeable ladies from Kaplow Communications escorted journalists from Manhattan via charter buses. During our leisure-trip we watched an Indie show and enjoyed snacks, water and games from our goody bags. As we approached the historical home, circa 1811, and former antique store, the Bullseye Inn was the quintessential picture of Quaint, complete with flashing red spotlights and white Target logos projected on its exterior.
Walking up the driveway we could check out one of the two new Mercedes-Benz “smart cars” (also covered in Target logos). When these hit the Target stores in 2006, they’ll be scootin’ off the assembly line for sure! Next to the cars was the famous Target dog, also with the trademarked red logo around his eye, welcoming guests.
After checking-in we were escorted to the front porch, which led out to the tent-covered front lawn where guests dined at a raw bar, a gourmet “soup-shot” station and ice-cream cart. Delicious-looking male waiters whisked white platters of delectable savories--mini burgers, oyster ‘po-boys’ and “a log of ants” (raisins in peanut butter on celery!)--to tempt you too.
The lawns were sprinkled with beds, tables and chairs decorated with panache that created perfectly pleasing places to plop down.
Kaplow PR senior vice president Tina Haskins, in a lovely aqua trench coat with blue-hued dress and shell earrings that echoed the night’s theme, gave several of us a tour. All the rooms were created by design partners Cynthia Rowley and Ilene Rosenzweig, Rachel Ashwell, Isaac Mizrahi, Sean Conway, Amy Coe and Liz Lange.
To quote Emeril Lagasse, all I can say is, “Bam!” The walls were bold! Bam! The merchandising was slick! Bam! It was all so bam fun! Brightly colored flower-and-dots wallpaper cascaded along the hallway walls, and to the left was a bold black and white Victorian-inspired garden room selling tureens, topiaries and other garden accoutrements.
Upstairs Cynthia Rowley and Shabby Chic’s Rachell Ashwell mixed an intoxicating concoction of patterns and pieces. The dining room was a study in Floral. The sitting room – a study in Floral and Bullseye.
Of course, the ladies (and men!) loved stepping into the bathroom where a most divine modern David lounged in an old-fashioned claw-footed porcelain bathtub filled with ping-pong balls. Upon questioning, he said, “they’re actually a bit massaging!”
Our Princess-and-a-Pea snuck away from her eight-tiered Shabby Chic bed when we sauntered into the bedroom—perchance to catch some real winks?
Even the pictures adorning the walls didn’t escape a Target bullseye. Strategically placed, of course, was the “check-out” room, at the exit of the tour. What you couldn’t carry home could be delivered and the more “precious” non-Target items like chandeliers will be for sale on the last day of the Bullseye Inn’s existence, July 4th, in a tag sale.
What you could carry home was an original Issac Mizrahi-designed bold yellow and pink polka-dotted canvas bag, filled with more goodies including a disposable camera and Target playing cards! Even guests like football star Boomer Esiason wasn’t cautious of the fashionable carry-all.
With a hot Presidential race ahead of us this year, here are two sites that can not only provide information, but fantastic tidbits to toss out as cocktail conversation at serious dinner parties!
Jim Harper of PolicyCounsel.Com, Privacilla.org and WashingtonWatch.com writes in that this site tracks federal legislation with a new angle: you get to find out how much new federal laws will cost you. It’s been said that laws are like sausages: you’re better off if you don’t see them made — but at least you should be able to learn the price! Get all the gory details at: http://www.washingtonwatch.com
Curious about who gives what to whom? Check out FundRace.org where names, addresses and occupations of contributors and their amounts to presidential candidates are listed:
We all know networking is a key to generating business. Kate Hartnick Elliot of Hartnick Consulting commented in the recent “Crains NY” May 24, 2004 article, “Office suite talk pleases business” that “people tend to congregate” in those incubator-office-suites that cater as a stepping stone for professionals before having their own NYC-high-priced-rent-office. See all the benefits of these suites, and more of Kate’s comments at: http://www.crainsny.com/