Combining intimate dances, instrumental and theater pieces, the Chamber Dance Theater offers a unique evening not found in many places. This contemporary ballet is a close collaboration of dancers and musicians in an intimate setting. The program alternates throughout the evening between touching and sensuous dances and classical musical selections. The extensive expertise of each performer-from the dancers to the musicians to the lighting to the costumes-is overwhelming. And even more impressive is that the company started with a benefit performance just a year ago to get the word out. The Board was so impressed, they charged forward with more pieces, more artists and more performances. Founder, artistic director and choreographer Diane Coburn Bruning brings years of choreographic work at over eleven ballet companies and teaching at over four schools including Juilliard, NYU's Tisch and the Lincoln Center Institute to her current initiative. Current music director of the Parson Dance Company John Mackey (who has also worked with the Alvin Ailey Repertory Ensemble, Jacob's Pillow Dance Festival, the Joyce Theater and Carnegie Hall) worked with the Chamber Dance Theater as composer and music director-filling out Diane's vision.
Her vision was actualized by dancers whose talents are also seen at dance companies like Les Grand Ballets Canadiens (Nanci Crowley, Jeremy Raia, Victor Quijada), the Atlanta Ballet (John Welker) and the American Ballet Theater and the Royal Swedish Ballet (Griff Braun-who also has founded WeDance.com, Inc.). Musicians hailed from such heralded ensembles as the New York New Music Ensemble and Ensemble Sospeso (Stephen Gosling) and The Elm City Ensemble (Rebecca Patterson). One musician-Christopher Collins Lee-holds five honorary doctorate degrees from foreign institutions in addition to a BFA and MM from Julliard and doctorate from SUNY Stony Brook. He also has received a Guggenheim Grant and Fulbright and plays a violin made in Cremona, Italy by Grancesco Ruggieri in 1680, which once belonged to Leopold Mozart.
If you'd seen the Broadway musical "Annie Get Your Gun" or "Jekyll and Hyde" then you've seen the work of lighting designer Beverly Emmons, who's won seven Tony nominations, won a Tony for lighting in "Amadeus" and is the artistic director of the Lincoln Center Institute, responsible for selecting dance theater and music repertory for students and teachers. Costume designer Holly Hynes worked for noted choreographers like Jerome Robbins, Peter Martins and Christopher Wheeldon.
But what about the pieces, you ask! Well, each one was unique, passionate, compelling and inspiring. Piazzolla Songs and Berceuse were inspired pieces that began the evening's night of theater. Between each dance number were instrumental selections like Gyorgy Ligeti's Devil's Staircase (played by Steve Gosling on piano) and John Corigliano's Sonata for Violin and Piano (played by Gosling and Christopher Lee on violin). Four Men in Suits, a mixed media piece with spoken text and movement was a humorous look at men (and ultimately women too) and the various activities they do during the day (sales calls, hailing taxis, training dogs, sunbathing). Australian-born choreographer with the Australian Ballet Stanton Welch premiered a dance piece, Kisses, that was full of amour, passion and tenderness in its creativity. Diane Coburn Bruning's premiere of Passages was the concluding piece that incited deep emotion in it's sensuous classical ballet mixed with Argentinean tango set to John Mackey's score of classical music with Latin percussion beats.
Afterwards the gala attendees got to enjoy champagne and desserts as we listened to tango music. Of course the real fun was when professional tango dancers announced that we were now going to learn this sexy dance. Ole! My partner, Ken Fisher, a noted arts presenter from Ann Arbor, and I learned our respective steps. I bit into my long-stemmed rose and off we were! The creative passions didn't end on the dance floor though; board members took discarded ballet slippers of the dancers and turned them into new creations. Board member Hilka Klinkenberg, supporter Lina Bryant and intern (and future Yale attendee) Tyler Coburn were among the artists who put their talents into these artful slippers. Among the designers were feathers slippers by Hilka ("Swan Lake"-in white feathers, "Firebird"-in red feathers), seashelled slippers by Hilka ("La Mer") and actual lilies in a pot surrounded by painted slippers ("Lilies" by Lina Byrant). Even a Dolce & Gabbana advertisement were immortalized on slippers by Tyler. The slippers were such a hit for the Silent Auction that this will be a signature item at future galas!
This wonderful group has one performance left in Manhattan-tonight, June 29th at 8:00 PM and then two final performances on July 1st at the Sleepy Hollow Country Club in Scarborough. You can also read a review in Newsday and hear one tomorrow at 5:57 pm on Frances Mason's show on "World of Dance" at WQXR.
The last week was so full of tech events that I didn't make it to them all. The Internet Chamber of Commerce (http://www.icc.org) had its get-together atthe University of Denver on June 26. The following two days were filled with events at the ITEC trade show at the Colorado Convention Center. Tied in withthat was Via West's (http://www.viawest.net) open house on June 27, which I did make. It was a great summer affair: hot weather, a tent, a band, good food, lots of microbrews and great wine. It was the first time I went to a tech event where a Shirez was served! It was really a nice touch, and I took advantage of it to the tune of three glasses!
There were hundreds of people there, and many of them were taking the tour ofthe co-location facility. Someone (who asked to remain unidentified until hiscompany can be launched) introduced me to Liz Clarke, an account executive with ViaWest, and Steve Prather, vice president, network services, there. My friend raved out the service he was getting from them. They blushed and said that they treat all their customers, no matter the size, with similar attention.
Later I ran into Cate Lawrence, president/CEO of Warrior Solutions (http://www.WarriorSolutions.com/warrior/html/index.html), and Kari Nelson, president of Recess Active Entertainment(http://www.YourRecess.com/index.html), in the women's bathroom. It feltlikea mini-Colorado Internet Keiretsu (http://www.cik.org) meeting, since they are both on its executive committee. We talked about all sorts of things, including diversity in Boulder, Cate and Kari's businesses, and the local music scene. Once we got outside again, Jen Hofmeister and Marissa Peede of PR/marketing agency LH3 (http://www.lh3.com) said hello. I also talked to Katie Keene of Zoa TechMedia (http://www.zoatechmedia.com), Deborah Arhelger,representing the Front Range Forum for Women Entrepreneurs (http://www.fwe.org), and Bryan Griffin of Gigamind. I also talked to Jim Hill, co-founder and CTO of CaptureLogic (http://www.capturelogic.com), aboutthe recent activity in VC funding.
The party was over at seven, and many of the people I talked to were off to do other things. Kari was going to a TiE-Rockies(http://www.tie-rockies.org) gathering. This month's meeting was held in a private box at Coors Field - with a great view of the matchup between the Colorado Rockies and the San Diego Padres. Steve Swoboda (who, as CFO, is overseeing the last days of Ereo), and Mike Gellman and Brandon Shevin of SpireMedia (http://www.SpireMedia.com) all mentioned that they were off to a party celebrating the opening of Hapa's Cherry Creek sushi restaurant. I was tempted to join them, but I had already made plans to hear Wendy Woo (http://www.wendywoo.com) at the Rock Bottom Brewery. She doesn't perform solo all that often, so I try to catch her whenever she does.
I wasn't disappointed by my choice. Wendy, a great blues artist, played for two hours: everything from her own stuff to Billie Holiday, Bill Withers, Bonnie Raitt and the Allman Brothers. A well-dressed, middle-aged man (the only one in the crowd wearing a suit) requested something from Janis Joplin, and she obliged. Later she introduced me to Scott Davies, drummer for Opie Gone Bad (http://www.opiegonebad.com). (I'm not sure if there are any other local cross-band romances going on, but I'll nominate them for Denver's powercouple of rock.) The Colorado Avalanche came up in the conversation, and Wendy mentioned that she attended the Stanley Cup celebration party. For those of you who don't know about these things, Opie Gone Bad has been adopted by the Avs -- lead singer Jake Schroeder does the national anthem at every home game.
I didn't get home to Boulder until after midnight, so I missed some early morning events the next day. The Colorado Software and Internet Association (http://www.coloradosoftware.org) and the Grassroots Initiative (http://www.grassrootsinitiative.com) were hosting several panels at the ITECH show. Among the local tech celebs they had pulled together to speak about the state of Colorado's business, education and quality of life environment were Brad Feld, partner, Softbank Venture Capital; Paul Berberian, CEO, Raindance Communications (formerly Evoke); and Jared Polis, founder of BlueMountain.com and ProFlowers.
I did make it to Ernst & Young's Rocky Mountain Region Entrepreneur of the Year (http://www.ey.com) awards that evening at the Adam's Mark Hotel, a black tie optional event. I pulled into the parking garage and rode up the elevator with a handsome fellow. He was in a business suit rather than a tux,so I wasn't immediately sure we were headed in the same direction. As we exchanged comments about which floor buttons to push, I figured out he was going to the banquet as well. But only later, when I saw photos of the judges, did I realize that my elevator companion had been Pete Coors, chairman/CEO of Coors. I guess I haven't been paying enough attention to those Coors commercials.
Since this wasn't really a tech crowd, I wasn't familiar with most of the people there. I did recognize Rick Patch, partner with Sequel Venture Partners (http://www.sequelvc.com), who was decked out in tails. We chatted at the bar for a minute about his new fund, Sequel Limited Partnership III, before he took off to deliver his drinks. I spotted Frieda Krinksy, presidentof tech consulting firm Krinsky & Company, who I know from the Rockies Venture Club and other events. We talked until she needed to say hello to herhome builder. And I said hello to Kathy Simon, director of the University of Colorado's Deming Center for Entrepreneurship(http://bus.colorado.edu/centers/entrep/home.htm). With her was Mary Banks,director of career services at CU's business school, and Mary's husband, Estes, a former pro football player who has been to the Super Bowl. He mentioned that he had been talking to some New York-based investment banks about his latest business venture.
Inside the dining area, I found myself at the media table. I don't mind talking to other writers, but it means less detailed event coverage because I'm not meeting attendees. David Milstead of the Rocky Mountain News (http://www.rockymountainnews.com), Neil Simpson of Ernst & Young, and I spent most of the evening talking about the quality of financial reporting. We were in agreement that many reporters don't have the financial and/or economic background to properly evaluate the stories they cover. (Of course, among the three of us, there were two people with econ degrees and one accountant. No J-school graduates there to defend themselves.)
The entertainment was provided by Liam Harnley's CelticFusion, which was "Riverdance meets Stomp." Since I like tap dancing, I enjoyed it. As for the award ceremonies, the highlight was the kids. There were three finalists in the Young Entrepreneur category. And I was surprised to see that some of the adult award winners were nearly moved to tears. The tech-related winners were: (Emerging) Steve Volk, president & CEO, Dataplay, Boulder; (Health Sciences) Gerald Hogue, president, Optx, Denver; (Services) Michael Morgan, president & CEO, StarTek, Greeley; (Software & Internet Solutions) J. Ralph Armijo, president & CEO, Navidec, Greenwood Village; and (Technology & Communications) Gerald Van Eeckhout, CEO, ACT Teleconferencing, Golden.
Las Vegas, Nevada - Lately the online adult entertainment industry has received attention from the press on the profitability of their Internet business practices. I wondered what it is that the adult entertainment industry is doing differently from the mainstream Internet. It was curiosity that brought me to Las Vegas for the Internext Conference, as well as an invitation from Stephanie Schwab, CEO of Erotigo. I had some interesting preconceived ideas as to what I would see on the trade floor, and understandably a little nervous for it was my first time.
As we registered for the event I took note of the backdrop of adult entertainment industry banners and flags which surrounded us. In sharp contrast, the people staffing the registration booths were old enough to be my grandmother. I wondered what they were thinking.
June 26th was the opening of the conference. The registration line was long with both suits and polo shirts intertwined. They didn't look much different than Internet attendees to Internet World conferences. I did not see a single gold-chained-leisure-suit wearer with a bad hairpiece. As you entered the conference you were greeted by cheerleaders who pushed conference take-away goodies at you. As we entered the floor Stephanie told me this was her third conference and she had many stories to tell about the first two. She bated me with intriguing tales of all night parties, swinger clubs, photo shoots and pole dancers. So, if you pardon the pun, I was very excited. We circled around the conference trade floor looking for the pole dancers, bed displays, and other outrageous things you don't find at the mainstream Internet conferences. Of course girls--beautiful well-constructed girls--were everywhere! And then of course there were the boys too--handsome and well built.
CLICK FOR THE FULL STORY: http://www.thecyberscene.com/cgi-bin/show.cgi?city=newyork&issue=current#3
By Tery Spataro, president of Mind Arrays, firstname.lastname@example.org
Tery Spataro, president of Mind Arrays, email@example.com
Vegas, Nevada – Lately the online adult entertainment industry has received
attention from the press on the profitability of their Internet business
practices. I wondered what it is that the adult entertainment industry is doing
differently from the mainstream Internet. It was curiosity that brought me to
Las Vegas for the Internext Conference, as well as an invitation from Stephanie
Schwab, CEO of Erotigo. I had some
interesting preconceived ideas as to what I would see on the trade floor, and
understandably a little nervous for it was my first time.
registered for the event I took note of the backdrop of adult entertainment
industry banners and flags which surrounded us. In sharp contrast, the people
staffing the registration booths were old enough to be my grandmother.I wondered what they were thinking.
26th was the opening of the conference. The registration line was
long with both suits and polo shirts intertwined. They didn’t look much
different than Internet attendees to Internet World conferences.I did not see a single
gold-chained-leisure-suit wearer with a bad hairpiece. As you entered the
conference you were greeted by cheerleaders who pushed conference take-away
goodies at you. As we entered the floor Stephanie told me this was her third
conference and she had many stories to tell about the first two. She bated me
with intriguing tales of all night parties, swinger clubs, photo shoots and
pole dancers. So, if you pardon the pun, I was very excited. We circled around
the conference trade floor looking for the pole dancers, bed displays, and
other outrageous things you don’t find at the mainstream Internet conferences.
Of course girls--beautiful well-constructed girls--were everywhere! And then of
course there were the boys too--handsome and well built.
afternoon we attended a seminar titled, “Women On The Net”, moderated by Fred
Lane, author of “Obscene Profits: The Entrepreneurs of Pornography in the Cyber
Age” (Routledge 2000). Strong, smart advice came from key women entrepreneurs
of the adult entertainment industry, which consisted of famed
and sales VP) and Phyllis Heppenstall (PeeKay,
Inc.). The audience asked some very straightforward questions about women
getting started in the business. Much to my surprise, the percentage of women
business owners in the industry is 30%. Legal issues were discussed. The panelist
urged everyone from the industry to get involved with legal issues and
government. One curious male attendee asked “how do you treat the models?”
Response from the panel as well as the audience was “you treat the models with RESPECT! Duh!” After the panel ended I
caught up with Jane Duvall of Jane’s Guide who suggested that “men need to
experience what women experience” and gave detailed instructions on how men
should do it. It would be inappropriate for me to print exactly what Jane
suggested in this mainstream article, but if you would like to know you could
email me directly.
mainstream web could learn a lot from adult web industry’s affiliate programs. Wasteland CEO Colin Rowntree, IGallery
president Scott Schalin, Python CEO David van der Poel and Vivid Video marketing VP DavidSchlesinger gave great advice on affiliate
programs.They described the four main
types of affiliate programs: flat pay out, click through, recurring and revenue
sharing. All agreed that revenue sharing is the road to increased usage,
signup, and more profit! Average customer retention in the adult industry is
2-6 months there are few dollars used to re-market to existing customers. Also,
panelists noted that there’s no such thing as “free” in this industry--it’s all
about hooking-in and keeping turned-on for as long as the content is good and
the services function.
panels discussed legal issues. This industry wants to stay around for a long
time so it’s respecting the many complex laws that deal with pornography. EACH state has it’s own laws; if you
are thinking about getting into the
business, you should understand the legal issues of the state you choose to
do business in as well as with.Most
importantly: find a great lawyer that really understands the business.
concluded with the Player’s Ball party at Venetian’s CK Club. The theme was
“Pimp and Ho” which extended to the expected dress code. Not having the
wardrobe that would fit either scenario, I decided my elegant Tracy Faith dress
and Donna Karen heels made me look more like an aspiring madam than hooker or
pimp. We had VIP passes, yet the wait in line was an hour and half. I spent
that time head-turning at the wide variety of theme costumes. My favorite was
the young man dressed in full white pimp suit with wide brim hat and cane to
match ala the 1970’s.The doors opened
and we were ushered into the club and waited another hour for Snoop Doggy Dog
to perform. The costume party was fun and entertaining.
after three full days and nights of the conference (although in Vegas there is
no such thing as day or night) did I see any pole dancers? Did I see outrageous
displays of sexual exploitation? Amazingly, NO! After a while of being exposed I became desensitized. There was
nothing that left a lasting impression and to be honest I was a little bored.
But I have to admit, the most shocking revelation was in fact, The Business was all about business and
all about the bottom line…Profitability!
Get the attention of old and new media with a creative and effective press release. Courtney Pulitzer Creations is now offering press writing services to its network of friends in growing and emerging businesses. Create press statements that are unique and can garner media attention and publicity. For more information and rates, contact firstname.lastname@example.org
The beauty of work and life today is that you can have many different careers, start them at different times in your life and have (for the most part) an equal shot at succeeding with each. A perfect example of this is Michelle Bouchard, who has created careers in technology marketing, real estate development, the theater and now politics. A first-time politician running on the Republican/Independent ticket for the Chelsea/SoHo district, Michelle says she cares deeply about the city and some of the major issues it's facing. Currently she's focusing on issues surrounding education, the environment, sanitation and development. But Michelle is mainly concerned with the issues residents feel are important. On Thursday, June 21st, the first of a monthly series of cocktail parties was held in the palatial-feeling, Upper West Side apartment of Darby Townsend. I chatted for a bit with Campaign Attorney James Andrews, and caught up a bit with RealityIQ's Bizdev VP Jared Carney. Web Mortar's Justin Model and more than 50 other professionally-minded Michelle supporters came to hear her speech, raise a glass in her honor and even network among themselves. www.electbouchard.com
Helena's Tapas Bar on Lafayette Street drew a small but enthusiastic group of media professionals at the first Entertainment Innovators Association gathering for tapas, drinks and compelling conversations. The small, informal gathering was just like the original breakfast that lead to the creation of the EIA list. Diana Laskaris, who started the mailing list as a forum for people interested in all areas of entertainment and communications, reported that (as usual) a good time was had by all and the conversational topics ranged dramatically. There were a lot of different conversations going on at once, including discussions of rethinking copyright law, publishing on the Net versus traditional publishing, Arthur C. Clarke and Sri Lanka, cold fusion, space elevators, how great Amazon and eBay are, the development of online gaming, whether or not we actually have anything resembling privacy any longer, sword swallowing, what is fun about Las Vegas, serendipity, the Mermaid parade, AIBO, product placement, good & bad advertising, tivo & replayTV, individuality vs. the collective and more! The fried artichokes got a lot of praise and afterwards, a handful headed over to a nearby bookstore and continued chatting about things like Napster, Open Source, negativland, Copyright's Highway (by Paul Goldstein), what makes a book good, why would anyone call Anne Frank's Diary "summer reading" and why doesn't anyone seem to carry Pen World magazine! Anyone interested in talking about the future of media, sharing new insights or discoveries or imagining the possibilities for entertainment in its present and emerging forms, can join the discussion by sending a blank email to: EIA_listemail@example.com.
The results are in and The Conference Board's "2001 E-Commerce Conference: Profitability and Sustainability for the B-to-B and B-to-C Business Models" was such a well-done event that it's receiving The Cyber Scene's official "Gold Star" award in the conference category. Conference Program Director and NYU Stern Graduate School of Business Professor of Marketing Al Lieberman was a gracious host and excellent moderator who fielded questions from the floor with aplomb and panache.
All the speakers were excellent, informative and enthusiastic in each of their respective panels and fields of expertise. Mastercard International Electronic Commerce & Emerging Technologies and Corporate Payment Solutions VP Philip Philliou divulged information on his company's global technology cards. He also revealed that B2B business makes up about 4 percent of the US market right now and is even smaller in Europe. Citibank VP and Director Electronic Bill Presentment & Payment (B2C) Nancy Goodman went through new scenarios for online bill paying, pros and cons of different payment methods, and coming attractions in this arena. Currently 8 million households are paying bills online, but there are major improvements that could be made to improve the entire process for consumers and merchants.
Barry Felder, partner and head of litigation at Brown Raysman, Millstein Felder & Steiner, spoke on the issue of privacy. He told us that few of us consider privacy issues in the same breath as cookies -- just seven of 1,000 Internet users reject them at sites they visit. Felder also conveyed that there are no general federal or state privacy laws concerning cookies. The laws that do exist, such as the Computer Fraud and Abuse Act, the Electronic Communications Act and the Wiretap Act, are for specific sectors. He raised a basic question: Should there be a broader legislation or would that infringe on 1st Amendment rights? There are some proposed bills coming up, including the Online Privacy Protection Act of 2001, the Consumer Online Privacy, and Disclosure Act and the Consumer Internet Privacy Enhancement Act.
NowDocs, Inc. Director of Business Development Bosy Colak spoke on the topic of "Utilizing the Web to Streamline Operations and Minimize the Cost of Supplies." United Messaging Chairman and Founder Stephen Layne provided a history on B-to-B and B-to-C models in his talk on "Which Business Models Work and Which Ones Don't." The end result was that a big market for B-to-B still exists; the surface has only been scratched. Multimedia Live's Founder, President & CEO Ken Burke's white paper on "Intelligent Customer Service: Improving Your Online Customer Interactions" was packed with information and solutions for businesses to become profitable.
At the cocktail party that followed, the hors d'oeuvres were divine and the wine flowed in rivers. We chatted with Union Pacific Railroad Industrial Products Director Robert Toy, Standard & Poor's Market Development SVP Sarah Hammann, BlueCross BlueShield of Florida's Advertising & Market Communications Susan McKindles and Aetna's Strategic Planning e.Aetna Services & Programs Director Dorothy Paleologos. Everyone said they thought it was the best conference they'd been to in a long time. And they all seemed to enjoy themselves immensely. Hurrah! Finally a conference that delivered impact with information - and kept attendees happy.
With summer officially here, dot-commers and non-commers
alike are making their annual excursions out to such meccas as the beach,
campgrounds and the countryside. Now, more than ever, we are aware of nature
and all its beauty. And dovetailing with the beauty of nature, the Natural
Resources Defense Council's Environmental Entrepreneurs hosted its first New
York Eco-Salon on June 20 at Techspace on University Place.
Among the digerati amassed were Mark Stahlman; Starvest
Partners' Jeanne Sullivan and Rachel Masters; NYC Economic Development
Corporation's Jean Dellacorte; Agile Industries' Elizabeth Talerman; and
Annotate.net's Brian Flynn. Wilson McHenry Company's Leeann Lavin; Innovest's
John Cusack and GoTo.com's Julie Greenhouse came to check out E2 and its
initiatives. "Green" entrepreneurs Green Order's Andrew Shapiro and
Ecos Techonologies' Nicholas Eisenberger brought some friends. Morfeo Media
Erik Akhund and City Council candidate Michelle Bouchard came to meet attendees
like Tiga Technology's Zachary Bayer and NY Eco-Salon Founder John Sullivan.
Techspace's Debra Larson, Bruce Bockman and Rob McQueen were the gracious hosts
who donated the space and greeted guests.
After a delicious cloth-bag lunch of wrap sandwiches, terra
chips and a divine pecan bar, provided by the NRDC, guests were escorted
downstairs to hear the speakers. Sybase Founder, E2 Founder and NRDC Trustee
Bob Epstein spoke first and provided a bit of background on this organization.
He introduced NRDC President and Founder John Adams, who told us of the
organization’s early days – its founding in 1970 and its early efforts, which
helped produce environmental policies that are today so vital and intertwined
in our society. Without further ado, John introduced the featured speaker --
NRDC Senior Attorney Bobby Kennedy.
Kennedy gave us a rousing tale of NRDC's role in the
establishment of vital and groundbreaking laws for our nation and the
environment. He spoke about how nations that participated in the first Earth
Day in 1970 are the nations that are far more advanced ecologically. Those
never having experienced an Earth Day are suffering -- Vietnam, parts of the
former Soviet Union and Japan. He spoke of the importance of automobiles standards
that regulate vehicles for 40 miles to the gallon, and explained how oil prices
would be closer to $5 per gallon without U.S. subsidies. Kennedy waxed poetic
about the beauty of our land and the importance of preserving it for our
children – not allowing it to be raped by miners, loggers and other
developers). He cited the importance of finding God in Nature and about all the
other ways in which Nature inspires and fulfills us.
Rising Tide Studios CEO Jason Calacanis moderated questions
from the audience and guests like Goldman Sachs' Larry Linden; Astrology Is,
Inc.'s Yvonne Morabito; Mindarrays Tery Spataro, Masur & Associates' Steve
Masur and TSX Ventures' Stephen Nordahl who received further explanations on environmental
Jim Sosnicky's gang on the Great American Bar Tour turned the Tavern on the Green into just another, well, tavern. The party started with all the high-brow fan fare that one would expect at the famous Central Park destination, but quickly turned into a Western bar-brawl scene as one of the guests disgusted with the service, flung her cocktail towards her waitress. The bare-shouldered bar server quickly challenged the guest to a bitch-slapping contest out in the garden. Jim tried desperately to keep the peace between the managers, staff and rest of the guests in attendance last night. Next week, the gang gets bounced to Brooklyn. www.broadwayjim.com
Further downtown, a tamer time was going on at Twirl. In the mirror-magnified club I found Michael Abramson, publisher of Flatiron Magazine was relaxed and carefree. The reason: unlike his fellow peers in the media, Abramson said he is feeling flush from the growing number of advertisers in his six-year old magazine. Kristie Macris, editor of the publication said the event was also a fun way to kick-off summer in the city and a new issue. Charlie Liu and Chris Lekazhik from Mediavest were just there to listen to the grooves of DJ Pink Panther, who was doing his job of cajoling guests onto the floor.
The Hampton Hoops proved its prowess at flexing its marketing muscle at their annual kick-off event on Tuesday. The gala was held in the penthouse suite of the fabulous new Hudson Hotel. While the evening may have had an athletic bent by nature, it didn't draw out even one sneaker-shoed sporto amongst the well-dressed crowd who sipped on martinis on the breathtaking patio protected by an ivy-covered tarp. Mary Lampe, executive director and COO of the Cardiovascual Research Foundation, didn't seem to mind the merry smoking crowd of hipsters, and was happy that her organization was chosen as the beneficiary of this year's Hamptons Hoops games. Gregg Oehler, president of Oehler Media, and Jim Sosnicky, from Silicon Alley Reporter were also amongst the partygoers who were working the room of bare-shouldered ladies and deeply bronzed men. Smirnoff Ice provided many of the refreshments, while DJ Jared Dietch took guests on an old-school jaunt through Rap's classics.
NYNMA presents, "NYNMA's Town Hall Meeting: Now What?" Thurs., Jul. 12, 5:30 PM registration; 6:30 panel. Listen and be heard! This isn't just another event where Alley moguls peer into a crystal ball and spew Industry jargon. This time, YOU drive the content! Come stand on your soapbox and tell us your thoughts. Which industry issues are important to you? What are the long-term prospects for Silicon Alley? How do we use the skills gained over the last five years to develop next generation technologies? Come participate with moderator David Kirkpatrick, FORTUNE Magazine and panelists Kyle Shannon, Agency.com, Kevin Werbach, Release 1.0, and Bob Friedman, AOL TV - and a whole host of Alley people you want to be around in the audience. E-mail the topics you want addressed to . NYNMA Members FREE if you pre-register by 7/10. To pre-register and for details:
Saturday morning was the final farewell for participants of
the Pennsylvania FAM Tour. After spending eight days traveling together, the
goodbyes were both a sad and welcome event. During the course of our travels,
our group became linked by the shared experiences that only come from a
grueling adventure such as a road-trip. Thrown together, we formed friendships
as we shared meals, conversations and a few small calamities along the way.
The Tour, which is a semi-annual event for travel writers,
broke tradition by inviting members of the business press on the trek across
the Keystone State. Scott Henry, Jeff Webster and Mark Horner from Bozell
Kamstra, the state's PR agency for economic development and tourism, did a fine
job planning and orchestrating the week. Holly Rys, Rick Dunlap and Rose Mape
from the Department of Community and Economic Development for the State of
Pennsylvania made sure that all our questions were answered and our needs
Business journalists - including myself, Rick Risemberg of
the New Colonist, Nancy Fitzgerald of Scholastic, real estate writer Steve
Viuker and Kristen Weiben, a reporter in training at the University of
Wisconsin - saw a slightly different side of Pennsylvania than our companion
travel writers. Our goal was to see how Pennsylvania is transforming its old
industry base and beatifying its cities to create an attractive place to which
businesses will to form the emerging markets of the future.
Our first day was spent learning how the state's ivy-league
university is participating in that vision. With the help of Tony Sorentino,
marketing manager of Economic Development for the University of Pennsylvania,
we were shuttled around the University of Pennsylvania and its urban campus,
looking at incubators that foster the budding businesses of the university's
grads and the remarkable facelift West Philly is receiving. Campus stores are
being opened around the town, luxury loft spaces are being built in former
factory spaces, and a new grocery store that puts New York City bodegas to
shame has just been opened.
But West Philadelphia isn't the only part of the city being
revitalized. Since the Republican convention in 2000, Market Street and the Old
District have become the home of several new trendy bars and restaurants. And
on a Monday night, the bistros in Rittenhouse Square were bustling with
body-enhanced beauties and their muscle-pumped admirers. The city, which has
always been a hotbed of fine restaurants, seems to have its own version of
Steve Hansen, whose title is being disputed by Stephen Starr and Neil Stein.
Starr recently added two new restaurants to his repertoire of four: Pod, a
futuristic Japanese sushi cafe, and Alma de Cuba, a Havana-inspired hideaway on
Walnut Street. Stein, the owner who once turned away the president for not
reserving early enough at his other establishment, Striped Bass, just added a
fifth eatery. Avenue B is a nouveau Italian restaurant that sits right on Broad
Street, Philly's answer to Broadway.
On Tuesday, the tour headed out of the cosmopolitan comforts
of Philadelphia and pushed into the steel-heart of the state. The first stop
was Lehigh University. Kenneth Smith, Richard Sause and Mark Erikson showed us
how the college is also trying to cajole grads into staying and working in the
area. Besides its plans to build a more exciting city for its students by
incorporating the campus into the main streets of the city, the university is
also creating several business development and cultural programs for its
students and town residents. Our group also had time to meet with Wayne Barz,
the manger for Ben Franklin Technology Partners. The incubator, which is 15
years old, is state funded and recognized nationally for its business model.
Barz said that the average resident stays about five years, a much longer
maturation time than most dot.com incubators allow.
On Wednesday, the tour regrouped and traveled deeper into
Pennsylvania's backwoods to York, Pa. The first stop was the Harley Davidson
factory, where we saw a terrifying array of long and short mullets, and watched
the coveted bikes being born from thin slabs of steel. Pfaltzgraff was the
second stop. Fran Polk, the media representative for the pottery empire, was
kind enough to host a catered lunch for the group. After we ate, he guided us
around the factory to watch how the stoneware was born from clay out of the
The next stop on the itinerary was the battlefields of
Gettysburg. I would have personally preferred to be left behind to wander the
cute antique stores that lined the Main Streets of the town, but I saddled up
and hoisted myself upon Torro, a broken down horse that bounced me across the
sun-drenched fields for two hours. The day left most of us tired and not
particularly fresh, but we boarded the vans for a three-hour trek to the
Nemacolin Resort and Spa.
The Parisian-styled resort, owned by lumber tycoon Joseph
Hardy, provided us with a welcome respite after the fog-filled mountain roads
we traveled across. The 1,500-acre grounds boast a full-service spa, complete
with signature treatments, a $10 million art collection, various French bistros
and even a PGA-rated golf course.
Unfortunately our time at the resort was short. Thursday the
team broke out into adventure groups. My destination: white-water rafting. Six
of us put our faith into Mike McCarty, our leather-skinned river guide, for a
trip down the Youghiogheny. Water-logged and sunburned, we returned to the
resort only to quickly bathe and be escorted to dinner, where we were the
guests of Joseph Hardy himself. Mr. Hardy gave the perfect "God Bless
America" speech, which referenced the resort his riches bought, and then
treated us to a luscious buffet of such country basics as BBQ chicken and
Now, some of you may be wondering what white-water rafting
and horseback riding have to do with a business trip. The mix of business and
pleasure gave us a wonderful opportunity to see how the state, which already
boasts rich natural resources and history, offers a superior quality of life
for young professionals and growing businesses.
The final full day was back to business. The first stop on
our route was Marconi, the British telecom equipment company whose American
headquarters building is infamous for its strange, angled buildings, and another
quick stop at Carnegie Learning, an educational software developer. Afterwards,
it was on to more sightseeing: the Andy Warhol museum, Carnegie Mellon's
campus, and a trip to the new PNC park to catch a Pirate's game. Dennis
Yablonsky, president and CEO of the Pittsburgh Digital Greenhouse, joined us in
the press box, where he chatted with me about the mission of the consortium and
the market for digital multimedia in Pittsburgh. While the catered fete added
panache to the ball game, the real thrill was watching the Pirate's win it in
The fire-works at the game's end were a symbolic way to
finish our final night on the FAM Tour. While many of the journalists and
reporters are bringing home their own stories and adventures, the important thing
for our readers to remember is that there is a whole network of businesses,
universities, programs and people outside our backyard. Tap into it.
Razorfish Names New Strategist Razorfish Grabs a Coke Quantum Invests in Praxid Postal Service Goes Green Blue Wave Flowing Fast Livening up the Airspace Razorfish and HBO Launch Site for Band of Brothers Motorola Pauses Webby Awards Rolls out the Red Carpet
This week was filled with panels and parties, once again indicating that as the thermometer increases, so do the parties at least for the beginning of the summer months. On Monday, June 11, the New York Software Industry Association hosted a compelling conversation with Dr. James Hendler, co-author with Tim Berners-Lee of the May 2001 Scientific American article "The Semantic Web.
Two nights later, Thurston Smith, Vittoria Frua and supporters of the film "StartupNYC.com" were a part of the NY International Independent Film and Video Festival awards ceremony at Lot 61. Having won the Best Original Documentary category, there was much celebration and many martinis being served up. I chatted with filmmaker Austin Hill and Getty Images’ avid Editor William W. Gastelum. Karen Benedict, a model with Ford Models 12 + division, is in a new documentary (Curve-film.com) Thurston is working on a film that will premiere before Fashion Week at the Anthology Film Archives. Wednesday night was benefit night with the Montana Mafia Theater Company’s romantic comedy "Next Right." The company designated 100 percent of its ticket sales to @ngelwish.org. @nglewish grants wishes to children living with HIV/AIDS.
A sign of the times? NY landmark, for better or for worse Billy's Topless has undergone yet another transformation. After a Guiliani ruling, they changed their name to Billy Stopless, in an attempt to mask their true purpose. And in just the last few weeks, it has been gutted, painted and resurfaced as the Empire City Bagel! What a schmear!
>> THIS WEEK The Week in Review 3 million square feet -- going fast! Space, Views, Cocktails -- a perfect summer kickoff The Famous FAM Tour ~ by Gina M. Larson Doing Business With Mexico ~ An E-Wired Future ~ by Mary Dawne Arden
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A sign of the times? NY landmark, for better or for worse Billy's Topless has undergone yet another transformation. After a Guiliani ruling, they changed their name to Billy Stopless, in an attempt to mask their true purpose. And in just the last few weeks, it has been gutted, painted and resurfaced as the Empire City Bagel! What a schmear!
The June Cocktails with Courtney event was a departure from previous ones in a few respects. Normally we host them in an upscale restaurant or lounge. This month, we decided to take advantage of the gloriously spacious loft condominiums available at The Carl Fischer Building on. Instead of heavy, leather chairs and plush, velvet sofas, guests mingled around a raw concrete space with, of course, the signature confetti strewn about. This time, though, I threw caution to the wind as handful after handful of big, colorful confetti landed onto the floors and tables! Guests enjoyed an unlimited supply of Beef Wellington, zucchini and crudite. Desserts of chocolate brownies and strawberries dipped in chocolate followed. The wine and Bombay Sapphire flowed like honey.
Usually our large draw leaves some people feeling cramped in typically NYC-sized venues. But this 8,000-square-foot floor comfortably held our guests. And those who wanted to escape for a bit took a cocktail up to the roof deck for stunning views of the north, south, east and west. DJ Johnny Danger soothed harried and hot souls with some fine Sinatra selections and then mixed it up with equally hot 80s tunes.
The Carl Fischer Building, once a landmark for its sheet music publishing houses and signature music-note clock on the building’s side has been transformed into a new landmark building with high-speed Internet connections, huge creative loft arrangements and full-service building amenities. From music publishing to broadband living, the Carl Fischer Building offered a perfect setting for the creatively, technically and financially-savvy guests who came on Thursday’s Cocktails with Courtney.
It’s hard to believe, but DUMBO is almost entirely owned by David Walentas and his son, Jed. In the 1980s they saw this huge amount of space available in Brooklyn and snatched it up from the Helmsleys. Now, two decades later, they’re making a pretty penny from their original $6-per-square-foot property by developing it into one of the cities largest tech communities. It is so large that many of the 700 people who attended the DUMBO Summer Cocktail Party on June 14th were company principals from Manhattan coming to check out this burgeoning neighborhood. The buzz and curiosity about the neighborhood is significant and due in part to Two Trees Management’s ability to bring in high-tech tenants. Of course it doesn’t hurt that there are a number of trendy restaurants in the area. The cocktail party was held at Kino. Even Jacques Torres, the former executive chef of Le Cirque who has made desserts for the Pope and the last four presidents, has set up a chocolate factory in the hood! The monthly cocktail party for the Downtown Brooklyn Connected hosts "Broadband Brooklyn Bar Nights" will be at another trendy spot.
On June 14 I attended the Colorado Internet Keiretsu (http://www.cik.org) meeting, this time held on a patio at the Westminster Westin. The main attraction was go-kart racing provided by The Inside Lane (http://www.theinsidelane.com). Nearly everyone signed up to try it.
Among the 100-200 people in attendance, there were a number of familiar faces: Scott Price of CustomerCentrix (http://www.customercentrix.com), Ty Bohannon of eBusiness Strategies (http://www.ebusiness-strategies.com), Alan Kaplan of clickPlay (http://www.clickplay.com), Julie Jacobs of PHD Management Group (http://www.juliejacobs.com), Mark Weakley of Holme Roberts & Owens (http://www.hro.com), and David Hieb of Namewise. Dan Lubar of dataDistributions told me that he is putting together a book for McGraw-Hill's "Demystified" series on wireless text messaging.
Mike Gellman of SpireMedia (http://www.spiremedia.com) was there. His company has been generating some news lately. First, a site they designed for an electronic music duo known as "I am the World Trade Center" (http://www.iamluxe.com/worldtrade) has been selected as a Flash Film Festival finalist at Flashforward2001 (http://flashforward2001.com/flash/index_flash.html). They are in the experimental Flash category and would welcome votes at http://www.flashforward2001.com/ny/films/. Then the Denver Post noted that last week's Hot as Hell party got a little rowdy toward the end. You know you've hit the local big leagues when local business reporters take the time to mention your party carousing.
I also collected cards from some people who were new to me: Patrick Crowe of Kamper Crowe Development/Design, Rick Brotherton of Brotherton Strategic Branding & Design (http://www.brotherton.com), and Paul Dal Pozzo of Aquabox Design (http://www.aquaboxdesign.com).
I spent most of the evening talking to Yvonne Lynott of PR and marketing company Lynott & Associates and Robert Hensley, who runs the Internet marketing consulting firm Infront Webworks (http://www.infront.com) in Colorado Springs. Since collectively we had ties to a number of different Colorado towns (e.g., Trinidad, Silver Cliff, Colorado Springs, Pueblo, Boulder), we swapped Colorado stories and compared notes on what we knew about each community.
On Friday June 15 I attended a conference on "Mexico's Revolution under President Fox," presented by LATGO (Latin America Trade and Technology Group) (http://www.LATGO.com) and Greenberg Traurig (http://www.gtamreicas.com). LATGO, under the leadership of President/CEO Fernando Barrutia Franco and COO Benjamin Gochman, has been bringing top Mexican business leaders to Colorado to strengthen ties between the two areas. I sat in on several sessions and this is what I picked up:
Mexico ranks just behind Japan and Canada in terms of receiving exports from Colorado companies.
Yeidckol Polevnsky Gurwitz, National Vice Chairman of CANACINTRA (Mexico's National Association of Manufacturers) noted that Mexico has been a closed society. The country's high interest rates discourage R&D investments and therefore Mexican companies are looking for outside sources of funding.
Some tips from Benjamin Aguilera, a lawyer with Greenberg Traurig in Phoenix: Attention and sensitivity must be paid to cultural differences. While you can conduct business in English, Spanish is important for developing rapport, conducting negotiations, and doing legal documentation. You should pay attention to Mexican laws, take them seriously, and get advice from people who know about them. You need a visa to do business in Mexico. Trained manpower for whatever you need is available in Mexico.
James Brancheau, with consulting firm Gartner Solista (http://www.solista.com/main.html), anticipates that mobile and wireless will be big in developing areas which lack traditional telecom infrastructure. As part of his presentation, he displayed an elaborate convergence chart.
Lunch was being held in two locations, downstairs, and also at the University Club. I wasn't sure which one I was supposed to attend, so I was advised to keep things simple and stay put. This gave me the chance to sit with Suzy Thevenet of Holme Roberts & Owen, who, I found out, not only handles legal matters for emerging business, but is fluent in Spanish. Also at the table was Rosalia Cruz from Internet Commerce & Communications (http://www.iccx.net) who was telling us that her company is setting up web resources and directories for Latinos in various communities around the U.S. Later in the day I talked to Elsa Saavedra of Saavedra Consulting, who facilitates communication between American and Latin American businesses, and Olga Maria Martinez, whose company, American Industries (http:www.alig.com), helps Americans set up factories and offices in Mexico. I also met Jim Bye, a partner in HRO's Denver office.
Then there was a cocktail reception hour and I headed home.
Journalists from trade and business publications are trolling the state of Pennsylvania this week to see the forward thinking companies, new attractions and economic development projects that are pulling the state to our South away from its heritage of steel and lumber and forging a new future for its economy.
A group of ten reporters -- including yours truly -- gathered on Sunday night in Philadelphia at the new Parisian-styled Sofitel to kick off the eight-day trip. New media representatives such as Robert Fisher from Frommers.com and Rick Risemberg from the Newcolonist.com are also part of the group, which has kept a frenetic pace schmoozing with city engineers, university professors and CEOs.
Of course, the tour isn't all business. Monday night's hand-shaking event was held at the sophisticated Opus 251 restaurant housed in Philadelphia's old Rittenhouse Square. Michele Sharon from the Greater Philadelphia Chamber of Commerce and Anthony Pipitone from The Center City District came out that night to share some sumptuous cuisine at the former Arts Alliance building which still plays host to art installations upstairs.
The Commonwealth of Pennsylvania with the help of its PR group, Bozell Worldwide in Pittsburgh, orchestrated the tour, which is snaking its way through various cities from Philadelphia to Pittsburgh. So while the traveling is taking a toll on this Cyber Scene correspondent, a full report of the destinations and highlights will be available here next week exclusively. Stay tuned.
This month out, the Layoff Lounge moved east to Pasadena.
It was a great night for it, and the venue was in the 'basement bar and lounge'
of Domenico's near Old Town. When I entered (a little late!), all eyes were on
the speaker. The crowd was smaller than their other events, so I could
quickly locate the driving team behind
the Layoff Lounge, Kelly Perdew and Jeremy Grocke, and asked them how things were
going so far. They told me the smaller crowd was to be expected on this side of
the city, but enough peoplehad asked for an event out here, so
they kindly obliged. They also told me that the Layoff Lounge has expanded well
beyond California, and now they have monthly events in eight cities across the
country, with hopes of launchingthree or four more during summer. They
were both leaving for events the next day, and already had 500 RSVPs in
anticipation of Thursday's San Jose event! I gave them my congratulations and
attempted to give an ear to the speakerat the back of the room.
The speaker was Adam Miller, president
of CyberU. He provided some very practical career-search advice to the crowd.
He spoke briefly about how the industry got to this (low) point in the economy,
where we could go fromhere, and how to look for the right
job. He recommended that people find a career they really enjoy, not just'a
job.' He also gave some sound advice on how to get an interview at a firm, how
to research that firm and some salary-negotiation tips.
After Mr. Miller was done speaking,
there was a break before the Karma Club started. So, I took the opportunity to
talk with other attendees about why there were at the event. I met David
Samuels of Blue Acumen who was looking for a 'New Biz Guru,' an entrepreneur
who would be willing to help them build their integrated communications agency.
They've been around since 1999, but are about to relaunch their site and
company. David said he came to the event to see how it differed from the west
side events, and to find out what types of backgrounds the attendees came from.
He made a few connections that night, so I hope one of them panned out for him.
I also met two designer/directors
looking for work, Suzanne Vasaeli and Merrilyn Romen. Suzanne is a freelancer
on interactive web projects, and Merrilyn has her own company (www.mromen.com)
that is focused on the entertainment and fashion industry. She told me she'd
been to the last eventat Westwood and really enjoyed the Karma
Club and wanted to experience that again here. At that moment, Jeremy stepped
up to the mic and told everyone to get ready to start the Club, so I was about
to find out what it was all about!
Karma Club was Jeremy's brainchild
based on late 90s dating practices where you would go to a venue and sit at a
chair to interview a prospective mate for 30 seconds, then move one chair over
and interview the next person. reat idea for networking, huh!? It’s like
"speed dating meets job fair meets networking." Ten or so people
choose a table littered with 'Post-it' note pads. Once the moderator starts the
clock, you introduce yourself and why you're there (job, employee, partnership,
etc.) The others at your table may have job leads or contacts that could help you.
They jot it down on a 'Post it' note and hand it to you. This takes place in
less than a minute. Then the next person speaks and you jot down leads for
them! It was a fun idea, and a practical one too because it gets people
actively communicating with each other; no more walking around and trying to
read nametags! Also, the tables at this event were separated by industry focus,
so you could really meet people of your interest. The tables were labeled as
Business Development & Strategy, Operations & Finance, Marketing
Strategy and Technology.
I sat at the Business table and heard
from participants. Right after the first person, a self-employed consultant,
gave his spiel, three people handed him 'Post-it' notes full of contacts. I
decided to join in, and after introducing myself I received two notes of
contacts! There was time to switch tables after a while, so you could really
cover a lot of ground. The only people who were a bit disappointed by this
scenario were the two women I met earlier, because they were the only
creatively-focused people there. Most of the attendees fell into the fourother groups I mentioned above, but
Jeremy and Kelly tried to round up some other designer-types to talk with. In
all, it was a very fun idea and well executed.
The sponsors of the event were
Headhunter.net and UBS PaineWebber. Jeremy told me they had just signed a deal
with Headhunter, whereby Headhunter sends city-based Layoff Lounge meeting
notices to its job-seeker databasebefore each event -- a great
promotional deal for both companies and the seekers. Although I don't need a
job, I hope to keep on attending and reporting on these meetings because the
Layoff Lounge team is a very nice group of guys and they are exceptionally good
at organizing their events!
The next meeting will be in the OC area
on June 19th at Newport Beach, and the next LA event is TBD. See their site at
www.layofflounge.com for more info.
The Layoff Lounge is a nationwide, on and offline professional networking and career education company focused on delivering results to job seekers, employers and recruiters. Job seekers, employers and recruiters interested in learning more about The Layoff Lounge events can visit www.layofflounge.com.
Attend the official 6th Annual New York City Venture Capital Conference & Showcase. July 8-10, Marriott Marquis Times Square. The Premier Venture Capital event in New York City—Where the World Does Business! New format: 22 VC panels on SWAT tactics for your business; 40 elevator pitches; 8 advisory board panels. Over 100 VC speakers and business leaders from around the world! Call 1-212-832-7334, email email@example.com, or visit http://www.nycventureconference.com to register, exhibit, present, or sponsor. Presented by the New York City Economic Development Corporation with the New York Venture Group.
The Chamber Dance Project is a collaboration of gutsy, emotional, sensuous contemporary ballet and chamber music performed in an intimate setting. Their debut season, including two world-premiere ballets, will be performed June 27th – 29th at the Marymount Manhattan Theater in New York City. Tickets for the opening night benefit and post-performance Tango Party on the 27th are $100. Performances on the 28th and 29th are $22. An outdoor family matinee ($15) and evening champagne and dessert benefit ($100) will also be held at the Sleepy Hollow Country Club in Westchester on July 1st. To order tickets call (212) 626-9057.
The Colorado Internet Keiretsu (http://www.cik.org) had another one of its roundtables on June 7, again at Softbank's (http://www.sbvc.com) offices in Superior. This one, presented by Derek Scruggs (http://www.derekscruggs.com) as on email marketing. Derek had been with MessageMedia, but now works as an email consultant and a "satellite entrepreneur" at Softbank. As if that weren’t enough, he is also starting up Commercial Email Network.
Derek began his presentation by talking about 1-to-1 marketing, which involves identifying, differentiating and interacting with customers before customizing messages to them.
In order to identify those customers, he recommends that you start by asking for email addresses at every opportunity. Put this request on point-of-purchase materials, on direct-mail postcards, on billing statements and on order-fulfillment forms. You can also ask for those addresses when offering collateral materials (such as white papers), as well as in your "on hold" phone voice-overs, and in online and print ads.
If you choose to obtain names from a list broker, find out how they obtain email addresses. In order to protect yourself if the list is bad or misdirected, make sure the broker sends the messages for you. That way, the broker will be the offending party if the list turns out to be a spam list. Conversely, if you have developed your own email list, don't rent it to brokers because that reduces its value to you. If you want to share your list with other companies, it is better to create your own branded opt-in program that customers can choose to join.
Derek recommends that you put an opt-in form on your home page, rather than on a separate page. That way, visitors can easily sign up to receive email from you. And when they opt-in, ask if they prefer emails to come to them as text, HTML or rich media. Give them a choice of frequencies (e.g., daily, weekly, monthly, seasonally), and make sure that the emails you send clearly indicate who is sending them and why.
When you make an initial contact with customers, ask them for a minimal amount of information. You can collect more as time goes on. Remember that customers want something from you, so make sure you deliver value with every message. Make opt-outs a simple process, and ask customers to recommend their friends to you. But don’t assume that you have those friends' permission to market to them.
Once you know how to contact your customers, there are ways to differentiate them, such as clickstream tracking, transaction analysis, and collaborative filtering. But a lot can be learned simply by asking them. Then once you know them, you can create dynamic messages which reflect their individual interests. Baby Center, for example, collects email addresses and due dates. Then it can target messages based on the stage of pregnancy and beyond. It doesn't bother to ask for income or location because those are unnecessary pieces of information.
There are many opportunities to individualize messages: offers, branding, banner ads, URL links and core content. Test everything you can.
Derek also displayed a massive chart showing all the various factors that should be considered when doing email marketing – a complex task that you’re better off outsourcing to specialists. You can find that chart, "The E-mail production cycle," along with the rest of Derek’s presentation at http://www.derekscruggs.com/cik/cik_email.ppt.
Like the last roundtable, the event boasted a full house. Among those in attendance were Softbank gurus Brad and Dan Feld, Jon Otsuki from GVLabs, Carl Kalin from the Jedi Group (http://www.jedigroup.com), Bernice German from Peak Achievement (http://www.peakachievementinc.com), Scott Price from CustomerCentrix (http://www.customercentrix.com), David Tabor from Tabor Interactive (http://www.taborinteractive.com), and John Dick from Cooperative Data Products (http://www.coopdataproducts.com).
Given that this meeting started at 8 a.m., the coffee, bagels, juice and muffins were a nice touch.
On June 8, creative agency SpireMedia (http://www.spiremedia.com) and cross media art and engineering firm Goog (http://www.googdesign.com) held their "Hot as Hell" party at the Goog Studios. This was a must-go party. I was told that more than 800 people had RSVPed. Spire Director of Marketing and Business Development Brandon Shevin seemed relieved that they didn't all arrive at once. Instead, people came in a steady stream throughout evening: first the after-work crowd, then the early evening crowd, then the party people. There were very few couples; most came by themselves or with friends.
Upon arrival, we picked out name tags from a big bowl. Well, you can't really call them name tags, since they didn't have our names. They were more like identifiers. Everyone was pawing through them to find a tag that fit. I took "I am defined by this tag." Someone else had "I'm horny." Another, who happened to be black, wore "I like white people." I also spotted one guy wearing "I like meat" and another with "Your father pays for my apartment."
Since no one had name tags, I could only note the familiar faces. Billion-dollar man Jared Polis (he founded and sold BlueMountain.com) made an appearance. Erika Brown, founder of NetGoddess (http://wwwnetgoddess.com) was there. So was the above-mentioned Derek Scruggs, who remembered me from his presentation the day before. There were assorted Spire folks, including President Paul Schrank, Vice President of Sales and Marketing Doug Meer, V.J. Patel and Brett Madden. CEO Mike Gellman introduced me to one of his best friends, someone from Chipotle Mexican Grill (http://www.chipotle.com). I think Mike said his friend was the marketing director. I didn't catch the name, and he didn't have a business card. But he did give me a card for a free burrito! Also in attendance were Donna Crafton, Jen Hofmeister and Marissa Peede of LH3 (http://www.lh3.com). I had a long talk about energy and the environment with Curtis Hart of 2c1h.com (http://www.2c1h.com).
Mike wrote on the invitation that the porta potties would be ready – and they were. If there were real bathrooms in the place, I didn't see any. The building was semi-industrial, with offices in the front and machine tools in the back. Mike also promised 12 DJs. Since there were two music stations, I presume the various DJs took turns throughout the evening, though I didn't attempt to keep track.
Lots of sushi and lots of vodka and beer kept our mouths busy. But no one was drinking to excess, at least not while I was there during the first half of the evening. And I was looking for displays of decadence. I had a conversation with an actress named Sarah about that. We decided that Denver's cowtown roots were probably too deep for the city to ever become truly decadent.
I suspect, however, that things got much livelier after I left. Around 9 p.m., it was getting to be wall-to-wall people. I even spotted a few costumes. Someone arrived in a tutu, and I caught one group with shaved heads, leather and chains (I'm guessing they were a group of DJs). Then I spent some time outside talking to Brad Spirrison, managing editor of eMileHigh (http://www.emilehigh.com), and Jon Fetzer, co-founder/VP of TamTam (http://www.tamtam.com).
Around 9:30 p.m., I went back in for one more tour. That’s when I ran into a wall of sound and decided that the decibel level had hit my pain limit. It was time for me to head back to Boulder. But I left knowing that, in true Spire fashion, this party was hitting its stride and the energy level was cranking up.
I stopped in at Boulder's Central Park on June 12 to catch Kari Nelson's Play for Life event (http://www.YourRecess.com/index.html). I wasn't sure what I would find or be coerced into doing, but it was fun. There was a test-your-strength carnival attraction where you had to ring the bell by slamming down a mallet. I was terrible at it. Then Kari and I rode around on a tandem bike that seated us side by side, rather front to back. If you pedal together, you go in a straight line. If only one of you pedals, you pivot. (I can see its potential for team-building exercises.) There was also a group of attractive jocks batting around enormous balloon-like balls. Several others were racing each other on the bungee run. The program will be happening all summer on Tuesday evenings and Wednesdays at noon. Each week will feature different activities and themes. A number of people brought their kids, so it looks like it might be a good way to combine business networking and family time.
On June 7, 2001 at the Plaza Hotel ballroom in New York City Julio Cesar Margain, COO for a dynamic and comprehensive online initiative of the Mexican Government and Chief of Staff for The Ministry of Transportation and Communications, gave an inspirational presentation to the United States - Mexico Chamber of Commerce. It is a New On-Line Communications System connecting Mexico to the World. This new initiative? Sistema -Mexico
President Fox has chosen the perfect person to lead Sistema e-Mexico. Dr. Margain holds Degrees in Astrophysics, Philosophy, and Systems Management from MIT, and Artificial Intelligence among many others. He has been a Professor of Cybernetics, Artificial Intelligence, Advanced Mathematics, History of Technology and many other advanced sciences. He has been Director of IT for Banco de Mexico, Aeromexico and many Government and Business projects too numerous to name here
Margain is a brilliant visionary who has the experience and ability to bring President Fox’s vision of a completely wired nation into REALITY. President Vincente Fox of Mexico is convinced that in order for Mexico to overcome the enormous socio-economic contrasts that exist among its regions, it is necessary to connect the country at all levels, offering the same access and opportunities to all of those who live in Mexico. To achieve this goal President Fox has launched an on-line system that will connect all of Mexico.
This Sistema e-Mexico will connect Mexico at the Federal, Regional, State and Municipal levels. It will make Mexico a completely WIRED Nation. It will create the Portal e-Mexico that will open its doors to the world. It will offer unlimited business opportunities in e-commerce, telecommunications infrastructure and software development.
The Mexican Government wants to support and encourage any companies that want to take advantage of this incredible opportunity to become part of this new e-Mexico that is unfolding today and will bring Mexico into the position of a major player in the international business and technology world. For more information please go to the Website listed below or contact the U.S. Mexico Chamber of Commerce. http://www.e-mexico.gob.mx/