Tuesday, April 27, 1999

Thunder Lizard Productions' Web Advertising '99

-->Meanwhile, down the Alley a bit, at the Marriott World Trade Center,
 Thunder Lizard Productions' Web Advertising '99 was filling the
 grand ballroom. I had a chance to speak with Steve Roth, co-founder
 of Thunder Lizard, and his vision of creating a conference that's
 content rich -- and not just a bunch of CEOs pontificating -- is clearly
 indicated by the panel topics and list of speakers. From Sunday, April
 25th through Wednesday, April 28th, people came from around the
 world to hear successful web ad/marketing related professionals like
 Thom Forbes, conference chair, Mara Lipacas (ChannelSeven) and
 Tom Hespos (K2 Design) speak. Hespos (who also publishes the
 On-line Advertising Forum) doled out practical advice on what web ad
 tricks really work with Brad Aronson (I-frontier) and Jeremy Haft