Thunder Lizard Productions' Web Advertising '99 was filling the
grand ballroom. I had a chance to speak with Steve Roth, co-founder
of Thunder Lizard, and his vision of creating a conference that's
content rich -- and not just a bunch of CEOs pontificating -- is clearly
indicated by the panel topics and list of speakers. From Sunday, April
25th through Wednesday, April 28th, people came from around the
world to hear successful web ad/marketing related professionals like
Thom Forbes, conference chair, Mara Lipacas (ChannelSeven) and
Tom Hespos (K2 Design) speak. Hespos (who also publishes the
On-line Advertising Forum) doled out practical advice on what web ad
tricks really work with Brad Aronson (I-frontier) and Jeremy Haft
(consultant).
