Friday, July 07, 2000

The Cyber Scene in Atlanta ~ by Frank Wrenn

Is Wonder Woman in the House?

While I was suffering from an ailment of chronic flight delays last week and drinking a nice pinot noir at Legal Sea Foods in Boston’s Logan airport, Atlanta’s cyber set were partying it up at The Crescent Room. The occasion was the NETCENTRIC Super Party, sponsored by “Nexchange and The Atlanta High Tech SuperFriends.”  The SuperFriends, it turns out, were co-sponsors eTour, Akamai, Green Machine, i2go, Perform-IT, Gagwear and Atlanta City Magazine. The party featured live music by pH Balance, beer by Guinness and food by Eatzi's (and I LOVE Eatzi’s.)

Nexchange co-founder, president and chief marketing officer Joe Michaels was especially excited about the event “it brings together hundreds of people who make the web their business and enables them to meet in a fun, casual environment without being centered around a single company or incubator.”

Founded in 1996, Nexchange Corporation ( connects buyers and sellers on a network of over 300,000 online stores. Using Nexchange’s patent-pending technology, website owners open retailers’ stores on their site and sell products relevant to their content.

Hook Media comes to Town
The Atlanta Interactive Marketing Association recently held its summer social at the Rose & Crown. While many of the faces looked pretty familiar from the ePanacea event at Rose & Crown earlier in the month, there were a couple of new ones to be found: Jill Ashton and Carl Wheat with Hook Media (, an online interactive media buying and planning shop. Jill and Carl were giving out goodies to promote Hook’s entry into the Atlanta market. (Peggy Samuel, of, was the evening’s lucky winner of the Hook Media tee shirt.) Soon to also be promoting Hook: a billboard of Jill by the giant peach off of I-85/I-75.

Sorry we missed you?
As I left the July 3 Braves game with Atlanta losing 17-1, I noticed a visitor had graced the blue lot’s parked vehicles.’s Perfect Yardsale (, based in Atlanta, had left “do-not-disturb-like” placards on every windshield. Quipped Mike Smith, (who’s now really glad that his site never got off the ground), “If they are sorry they missed me they shouldn’t have waited until everyone was in the stadium.”

Preview of things to come…
I had lunch today with a big player in the Atlanta cyber scene (well, at least in the Atlanta cyber-sex scene….) More details of her work will follow in a future column. Until then, if you have information on Atlanta news and events, send it to me at