If you're involved in media buying for the web, and who isn't on some
level, then you should check out the newest mag to come onto the
scene! Media Life magazine is getting started by the dynamic and
effervescent founding editor-in-chief Gene Ely and witty and with-it
senior editor Jeremy Slossberg. I'll be contributing too -- writing about
advertising on the web and you can sign up for your free subscription
at www.medialifemagazine.com. This new web site will be aimed at
media directors, media planners, and media buyers and is scheduled to
be online as of May 17th. Free for registered subscribers, this mag will
cover the entire media industry, with sections on new media, TV,
cable, magazines, and newspapers. The emphasis will be on the Web
as an advertising medium and their goals are two-fold: first, to inform
people who specialize in new media about the latest developments in
the marketplace; and second, to relate major trends in new media to
the overall media marketplace--a valuable but often missing
perspective on the hype-addled Internet scene. Just two of the things
that set Media Life apart from other publications is that they do not
believe that new media stories are only about finance, nor do they
believe that being the first to announce someone else's announcement
is equivalent to being a good reporter. Gene also launched the
award-winning print magazine "Inside Media" and is applying his
industry know-how and journalistic talents to bring a new level of
value to the concept of "trade publication." So anyone who is a media
decision-maker is entitled to a free subscription, and may enroll at
enroll@medialifemagazine.com. Send me your tips and good things to
write about!
