Friday, May 14, 1999

Bits & Bytes -and- Shakers & Stirrers 5/14/99

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Larry Chase's Web Digest for Marketers popped up into my inbox --
such a nice, well written, useful e-mail on marketing on the web!

Urban Desires has launched a new feature based on the videos of
Chris Cunningham. Cunningham is a very talented, questionably
pessimistic man who has an affinity for electronic music. You can
check out his videos for Squarepusher's "Come on My Selector" and
Apehx Twin's "Come to Daddy" on Urban Desires. Read the
interview and find out why Cunningham thinks films today are crap
(and let us know if you agree). just launched a site that offers more than 1,500
products, from amino acids to weight gainers at discounted prices.
They also feature the latest information on training and workouts for
the serious athlete. There is a shopping cart system where you can
also choose delivery (including next day) and customers who make a
$50 dollar purchase through June will receive a free
T-shirt and the first thousand customers will receive a free sample of
"effervescent Creatine." Customers can also set up their own "lockers"
where they can store information about their workouts, their
nutritional supplements and other data necessary to ensure a
successful fitness program. An easy-to-use keyword search program
allows customers to pinpoint each product along with prices and
quantities. Several varieties of "custom kits" are tailored for specific
fitness interests such as losing body fat and gaining muscle size;
burning fat and losing weight; increasing energy and building
endurance, and improving sexual performance.

Niehaus Ryan Wong, Inc. (NRW), an Internet and technology public
relations firms, announced plans to open an office in New York. The
announcement is marked by the appointment of Laura Hamilton,
formerly senior vice president of Corporate Communications and
Investor Relations for Cendant Corporation, as managing director to
head the New York office and further expand NRW's investor
relations services. New York has a concentration of creatives --
authors, playwrights, artists, and producers -- who've traditionally
communicated through theater, media, publishing, and advertising,"
said Ed Niehaus, president of NRW. "Leveraging the City's expertise,
we believe that creative advances in Interactive/Internet content will
come out of New York. We want to be the agency that helps these
companies tell their stories to the world." "New York's global financial
community is also a big draw for NRW," Niehaus explains. "New
York is the financial epicenter of the world, so it is very important for
us to help clients communicate with the New York financial
community. Combining our West Coast office's strong ties to the Sand
Hill Road investment community, we believe NRW is uniquely
positioned to offer new forms of Investor Relations services to clients
around the country." NRW plans to bring its expertise in relationship
marketing and sustainable identity strategies eastward to a variety of
East Coast companies. In particular, NRW will help emerging
companies articulate their vision, position and voice in a crowded and
competitive marketplace through its special trademarked service, the
Architecture of Identity. In addition, NRW will offer BI-coastal
communications services to its impressive range of clients including
Yahoo!, Pixar, E-Loan, and Planet Rx. The Internet Foreign Currency
Exchange, which was designed and developed by Octet
(, won the Oxford Global Network the "American
Venture Spring 1999 Award." (go to Award-winning listing (#630) -
Internet Foreign Currency Exchange)

SHAKERS & STIRRERS ______________________________
Send your announcements to:

Howard Greenstein: promoted to Technical Evangelist, Windows Media Technologies, Microsoft || Shachin Shah: promoted to Account Supervisor, PR@vantage || Laura Hamilton joins Niehaus Ryan Wong, Inc. as managing director to head the New York office and further expand NRW's investor relations services || Alayna Tagariello is moving from Peppercom Communications to Connors Communications || Adrienne Matt is writing solo again as Lucid Thought and working with Christine Harmel of The Interactive Resource