THE CYBER SCENE CHARACTER SKETCH
Sometimes branding on the 'net is not imediatly (sic) obvious, but to
communicate.com is something firms should take seriously. Take for
instance Imediat Digital, who has just changed its href to
communicate.com. Tired, I suppose, of continuous battles to get their
href spelled correctly, and being such promoters of clear domain hrefs
as a significant way to brand yourself on-line, they've also registered
over 30 generic domain hrefs and built sites for them too. For
instance, vitamins.com and boxing.com are registered to them.
Starting with CD-ROMs and presentations as their business, this
40-person firm in Vancouver had focused exclusively on on-line
solutions for the last 3 years. They're going gang-busters and "get it,"