"This was the most interesting one to date." "This was the largest one I've been to." "There were many people there, and from all religions, not just Jewish." These were some of the comments I received about the United Jewish Association's Federation of New York Technology & New Media Group's discussion "Digital Edge" Forum on "One-to-One Relational Marketing: Harnessing the Power of the Web" on Tuesday, July 27th at the UJA-Federation of New York, Ballroom.
Seth Price of FreeRide.com said the discussion from Jerry Shereshewsky of Yahoo! (formerly Yoyodyne) brought up some very interesting points about how using "permission marketing," companies on the web can really begin offering something of value to people and incentivize them. Shereshewsky mentioned FreeRide.com and Webstakes.com as two sites that truly excel in this area. Seth (all pitching aside) was really impressed with the panel and felt that listening to some people with real year's experiences as opposed to a young upstart who's only been in one company was truly refreshing and insightful. Felice Carson and Bernardo Joselevich were just two of the other many guests who came to hear Shereshewsky, Lou Weiss of Yahoo! and the other talented speakers speak.