Friday, July 09, 1999

THE CYBER SCENE CHARACTER SKETCH -- Biggs Tabler

THE CYBER SCENE PROFILE
News on convergence of the cable and television industry and the Internet is everywhere. And one man who is uniquely positioned to assist and exist in both is William Biggs Tabler, president, Tabler Communications. They are based in Louisville but have hopes of opening an office in New York soon, which may be sooner than they think based on the wealth of activity he and his company have accumulated. He's also acquired some wealth in terms of funding for these interests. Biggs has a rich and varied background, some of which he shared with me over a fine seafood dinner at Docks restaurant on Wednesday, July 7th.

Starting as general sales manager in 1972 with WHAS TV in Louisville, Biggs then went on for variety and dabbled as VP & manager of Trust and Investment Marketing, Citizens Fidelity Bank. The lure of the exciting cable industry as it was starting drew Biggs back and he was appointed VP & GM of Times Mirror Cable television in Louisville. Stories of racing, betting, country music shows and more prepared him for the struggle in convincing execs in other industries to invest in a new medium. Biggs' own company now is focusing on web marketing for advertisers. One of three independent media buying specialists in the cable television industry, they offer Internet marketing in addition to their media buying. Extensive research with reasonable rates and personalized service are other features of Tabler Communications.

Going forward, and utilizing his contacts from cable, Biggs is discussing some future developments with converged cable shows. Stay tuned here for more info on this avid golfer, energetic family man -- or contact him directly at: tabler@aol.com.