Friday, August 20, 1999

Bits & Bytes -and- Shakers & Stirrers 8/20/99

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Sometimes job transitions can be easy, and sometimes they are fraught with drama, as was the case when Susan Pinkwater, who handled mergers & acquisitions at moved onto lead BBDO's interactive unit. Something was apparently in the "@tmosphere" as they say as Heather Rosen moved onto, Condy Dale (former VP of Interactive) went to APL Digital, heading up account services; and Todd O'Donald left for, the company and site started by former CNNfn'ers Craig Foreman and Helen Whelan, just hired web producer veterens Mary Tudor, formerly of Third Age Media, and Jory Des Jardins, formerly of iVillage.

Heidi Raeback has accepted a position of Director of Operations for Acidtested. Acidtested already has three divisions: build and maintain websites and interactive products; management consultation, troubleshooting and implementation, restructure and implement infrastructures to make maximize operations and efficiency; and they recruit and place people in positions. Karen Plitt, the wonder of the UJA-Federation Technology & New Media Group, is getting married and moving to Sydney, Australia for about 14 months. Her will be covering the Olympics, as Sports Editor for one of the major dailies over there--- so I will be living Down Under until November of 2000. Congrats and Go Karen!


Where are my manners!?!!! Special thanks go to Howard Greenstein of Microsoft for inviting me onto the NYNMA cruise with one of his guest passes. Thank you Howard!

Thinking Media and ABC Interactive announced the first-ever audit of an online advertising reporting system based on a viewer-side method of tracking. The audit was for results for July of online advertising using Thinking Media's ActiveTrack(sm) technology.

Premium Networks (Cali. based) is opening an office in New York city in September.

LivePerson is jammin' and companies are scramblin' to get an online customer service and sales support solution. With their ability to get up and running with no installation of hardware or software -- they are in the front running and just opened the SF office and passed the 100 customers mark!

Girl Groove (formerly known as ChickClique) and TheGoodEgg.Com have their slick good looks and sleak back-ends thanks to an investment by Mouse Marketing Inc., an interactive technology and marketing company doing business in the Alley since 1995. Girl Groove is a chick's sports magazine for participants in sports and life! TheGoodEgg.Com is the online catalogue of high-quality, fashion-forward performance apparel for female athletes, particularly cyclist. It's "Cool Stuff for Cool Chicks."

Jim Bumgartner's newest issue of "The Tiny Lobster" came out recently -- check it out: (He was a co-founder of The

Yack! (, launched its online radio guide, The Yack! Guide to Online Radio ( From Vancouver: is launching the world’s first free “Bingo-based” email community and destination site,

Organic opened a new Detroit office to service the automotive industry's expanded efforts on the Internet. Their first client is DaimlerChrysler.

Sharing it's success in affiliate marketing programs, magazine retailer today announced it will extend special partnership opportunities to not-for-profit organizations and school groups through a new extension of its affiliate network.

Uh oh! A new report from Jupiter Communications reveals that 64 percent of online consumers are unlikely to trust a Web site--even if the site prominently featured a privacy policy. Yikes!

Computer Lens Corporation, announced its new E-Commerce site "TiredEyes.Com" for bifocal wearers. TiredEyes.Com is the exclusive Internet distributor for the revolutionary PC Lens(r), patented prism section clip-on glasses designed to end eyestrain experienced by computer users and others. The unique PC Lens, optically lowers the work surface and relaxes the muscles of the eyes for maximum comfort. TiredEyes.Com will also make available other related products (anti-glare filters, eye drops, eye vitamins, sunglasses etc.) that are of added benefit to computer users who wear bifocals.