Friday, January 28, 2000

It's my FAVEorite!

What do you call an email system where the sender and the vendor get cuts? A pretty good deal! Based on the premise of word-of-mouth marketing, FaveMail, an Expression Engines company, helps users customize their emails with a banner to a favorite site, charity or business. Their banner goes in the email, and if the recipient clicks through and buys something, the sender and FaveMail get a percentage of the sale.

The concept has gotten the attention of a few significant investors. Hani Elnaggar (VP People) told me that the company just closed its second round of financing led by Flatiron Partners. They're also excited about the 17,000 square feet of office space they've obtained in midtown. Officially launching on January 31, they held a little "thank you" for all their investors and business and strategic partners (160 of them) in their not-yet-renovated space on Park Avenue on Friday, January 28th. Catered by Michael's restaurant, the party gave employees, who usually are working until 1:00 or 2:00 or even 6:00 a.m., a brief respite and some Moroccan cuisine.

Not just satisfied with the consumer market, FaveMail is going after corporate clients as well, and offering companies the ability to put their targeted messages in the bottom of all emails sent through servers. They're hiring, as is everyone, so check out their Sponsored IPO-row for companies heading towards IPOs during the WorkWorld job fest.