Calendar of Events Our calendar of select
industry events is a must-have companion to the weekly
newsletter that covers them after the fact.
Seminars on Personal Branding - coming this Fall in New York and San Francisco
Stardust Circle & Cocktails ~ October 22
"Wealth Building Strategies" ~
Time: 6:15 pm - 8:00 pm
Place: Haelth Spa and Wellness Center, 599 Broadway (at Houston Street)
Speaker: Kathryn A. O'Hagan
Please join us for a fine evening of information on wealth-building,
specific questions and issues from freelancer and consultants regarding
the new SEP plan info for 2002 and the new self 401K plans...in a lovely
health and wellness spa.
"My spam has changed lately. I'm getting less porn and more weight loss
spam," both ABC News producer Nick Boris and Crossover Technologies
president Eric Goldberg and I were commenting on this shift in email
marketing at Tery Spataro's Feast for Friends on Friday, October 11,
2002. I began going through my head thinking of the various weight loss
schemes I'd seen come into my Inbox. While I'd linger a bit on the porn
emails out of curiosity (KIDDING!), I would quickly delete the "Cheap
Viagra" and "Lose Weight Now" emails.
I decided to turn my attentions from one four-letter word (porn) to
another (diet). I would look at each offer. My original thinking was to
try all of them and report on the results to you, dear readers. Yes, I
was going to sacrifice my metabolism just for you, so you could benefit
and go forward safely into a new diet without risking your heart,
metabolic rollercoaster or any other insane craving that might result.
Here are the options:
From: Lose Fat email@example.com and from Mike tentman (leave-theinsidersavings-9700054A@mail2.optin-servers.com)
Subject: Join New Diet Pill Study (Fat Loss Study Participants Needed)
SlimBody XP Real-World Fat Loss Study
Fat Loss Participants Needed For Next Round of Testing Must Qualify by Midnight Tonight
If you desire to have a slim, attractive, head-turning body you can be
proud of and you want it fast without completely giving up the foods you
love most you absolutely, positively must read every last word of this
~ I lost 21 lbs of pure fat, went from a size 14 to a size 6, and lost a
total of 24 inches from my hips, thighs, back of my arms and waist
faster than I ever thought possible!" Ardy Fitzgerald, New Mexico, Age
~ I lost 13 lbs. of Body Fat in Just 28 days and finally I'm loving
life! You can even see my stomach muscles now!" Phil Paulson, Colorado,
[EDITOR COMMENT: I like their use of "XP." Come on! Are they trying to appeal to us techies, or what?]
From: Dominique (firstname.lastname@example.org)
Subject: Lose weight - 30 DAY MONEY-BACK GUARANTEE!
LOSE WEIGHT FOR THE LAST TIME, MILLIONS HAVE SUCCEEDED...,
BEGIN YOUR PERSONAL SUCCESS TODAY, NO OBLIGATION, 30
DAY MONEY-BACK GUARANTEE. All you have to do is follow 3
easy steps to lose weight...MILLIONS HAVE ALREADY DONE IT! WILL YOU?
Click Here for more Information!
[EDITOR COMMENT: Millions? Wow. How come we haven't heard about this
mystery program on Dateline or World News Tonight? Dan? Peter? Lou?
From: Susan Ward (email@example.com)
Subject: I'm proud to wear my swimsuit
Who ever thought weight loss could be this easy?
You've heard of the nicotine patch? Well now there's a WEIGHT LOSS PATCH and it works!
Just put the patch on anywhere on your body (even under your clothes)
and you'll lose weight. Your metabolism speeds up and your hunger
Get a Patch Delivered to You!
Never use a weight loss drug again that makes you feel jittery and funny again!
Try the L'Patch - the easiest, diet-free way of losing weight!
Just put on the patch and watch the pounds disappear!
Click Here to Get an Extra 10 Free Day Sample!
Take Care, Susan
[EDITOR COMMENT: L'Patch. I LOVE THE NAME! They must've paid millions on the branding alone.]
From: Carly (firstname.lastname@example.org)
Subject: Free body toning equipment (while supplies last)
Get Started Here
Everyone has been there at least once... Gain a few pounds and you want
the nearest hole to crawl in. Loose a few pounds your on top of the
world, ready for anything! We are here to help you stay on top of your
game, and your world!
Instatrim weight loss formula is the result of over a decade of research
to help you reach your ideal body weight. In fact, we are so confident
that you will love the way you feel and look, we are willing to give it
to you free for 30 days. There is no magic formula for every person's
body type. Instatrim just may be exactly what you have been looking for,
but there is no way to know for sure until you give it a try. If for
any reason you think Instatrim is not for you, keep the "Trim-band" and
the Free Supply of Instrim. Consider it your reward for going after what
you've always wanted.... a healthier, slimmer, and hopefully happier
Best wishes for your future,
Tina from Instatrim.
P.S. Toning Equipment Supplies are limited and this offer can only be guaranteed
for the next 24 hours, so please hurry.
"Everything's in the mind. That's where it all starts. Knowing what you want is the first step toward getting it!" -- Mae West
[EDITOR COMMENT: Okay. You gotta love the ending quote from Mae West.
That's a classic. Please note: We didn't run spell check on these
emails. And apparently neither did they! A decade of
research--impressive. I'm just afraid I've missed out on the Toning
To: Just For You (email@example.com)
Subject: Lose Weight Easy! Prescription Medications from USA Pharmacy
ALL ORDERS ARE FDA APPROVED AND PRESCRIBED BY U.S. MEDICAL DOCTORS!
Ready to Lose Weight?
It doesn't have to be hard!
No Waiting Room
Safe Private and Secure
No Previous Prescription needed
Order Today, feel better tomorrow!
CLICK HERE (blinking)
See All of our Medications
ViagraÂ®, ZybanÂ®, PropeciaÂ®, VioxxÂ®, CelebrexÂ®, VrexÂ®
[EDITOR COMMENT: Whoa, dude! The colors!]
From: Abs of Steel! (hsxc^iDfirstname.lastname@example.org)
Subject: No sweat exercise!
The Millenniums Answer to "NO Sweat" Exercise
Better - Cheaper - Quicker Results!!!
Sculpts, Firms, and Tones Muscles with a Quick, Inexpensive Solution!
The Body Building Belt replaces monotonous sit ups and exercise.
It only takes 10 minutes and you can exercise your abdominal muscles
approximately 600 times. Can you imagine how many sit ups you would have
to do to achieve the same results?
Intensive Muscle Toning Solution
Save 70%... As Seen On T.V.!
No other product compares!
Fits under clothes, wear anywhere!
Use on abs, arms, legs, anywhere!
Complete kit! Everything you need.
6 programmable exersize (sic) routines
Results in as low as 12 weeks!
Advertised on T.V. for over 3 times the price.
HURRY!! Limited time offer!
Find out more NOW!
If you got this message in error or would like to remove yourself from our list, please click here: Remove Me!
"...I never knew it could be so easy..."
[EDITOR COMMENT: Okay. What kind of exercise involves "no sweat?"
Honestly, even if it's 30 out, I'm breaking a sweat (usually to help
From: Lose Pounds (email@example.com)
Subject: Joe, Lose up to 10 lbs in 30 Days
Ad: all graphics
Lost Weight Now!
I want to lose __ pounds in __ week(s). [Go]
Free 14 Day Supply!
Cancel anytime. -- Today Free!
You Can Do It!
Lose Up To 10 Pounds!
In The First Week!
Lose Up To 30 Pounds A Month! -- Today Free!
From: TrimLife firstname.lastname@example.org (finally, one that I've heard of!)
Subject: Lose weight... Look and Feel Great
Ad: all graphics
From: Weight Loss (email@example.com)
Subject: Lose 22.5lbs in 3 weeks!
Ad: mostly graphics and:
At Last-- You can flush away excess Pounds and Inches BEFORE
they attach to your body!
Lose up to 22.5lbs in the next 3 weeks
CLICK HERE FOR DETAILS!
No Crash Diets! No Painful Excercise!
From: Rosanna Connor (Almact@au.ru)
Subject: Feel better courtney
As seen on NBC, CBS, and CNN, and even Oprah! The health
discovery that actually reverses aging while burning fat,
without dieting or exercise! This proven discovery has even
been reported on by the New England Journal of Medicine.
Forget aging and dieting forever! And it's Guaranteed!
* Reduce body fat and build lean muscle WITHOUT EXERCISE!
* Enhance sexual performance
* Remove wrinkles and cellulite
* Lower blood pressure and improve cholesterol profile
* Improve sleep, vision and memory
* Restore hair color and growth
* Strengthen the immune system
* Increase energy and cardiac output
* Turn back your body's biological time clock 10-20 years
in 6 months of usage !!!
FOR FREE INFORMATION AND GET FREE 1 MONTH SUPPLY OF HGH CLICK HERE
You are receiving this email as a subscriber
to the Opt-In America Mailing List.
To remove yourself from all related maillists,
just reply with off.
[EDITOR COMMENT: Nice opt-out option...]
From: Lori Cedar (firstname.lastname@example.org)
Subject: I was in tears
I just heard the news from my sister-in-law, Betty.
I couldn't believe it when she told me that she
162 LBS Fat to 128 LBS Thin!
and my brother Ted
Lost an Amazing 20 LBS!
All because of the Eat & Burn Diet!
A diet where you can eat as much as you want!
Click Here to learn more about it!
[EDITOR COMMENT: This subject line is my favorite---NOT! This email
subject comes from many different people. All with the same story. Huh,
From: Weight Problem (email@example.com)
Subject: Lose Weight Now! Click Here
LOSE WEIGHT FOR THE LAST TIME, MILLIONS HAVE SUCCEEDED...,
BEGIN YOUR PERSONAL SUCCESS TODAY, NO OBLIGATION,
30 DAY MONEY-BACK GUARANTEE. All you have to do is
follow 3 easy steps to lose weight...MILLIONS HAVE ALREADY
DONE IT! WILL YOU?
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Okay. That's it for now. Let me know what you think is the best program.
Any favorites? If not, I'll do a bit more research and let you know.
Ahem, one final comment. Though I know a few of you might be thinking,
"you don't have 30 pounds to lose!" You know--it's those last 5lbs that
are the hardest! So I'll try one of these to get rid of those "last
five." And I can track how "quickly they melt away!"
Till next time...