Friday, April 18, 1997

Shakers and Stirrers - published 4/18/97

ANDREW LEVY at LPNYTHink told me they have been hired by the Canadian Government to create a marketing program to encourage business between Canadian new media companies and New York companies. LPNYTHink is a printing company that grew into a creative agency. Like many traditional printing houses, they've merged the two disciplines into one smooth process and invented a new kind of creative/production facility for the new media. They do packaging, corporate and promotional materials.

Straight from the horse's mouth: David Schwartz writes of his new position as director of new media at Middleberg & Associates Public Relations. He'll be handling PR, direct marketing and product branding and positioning for new media startups. Plus on the side, he'll still be working on content startups. Schwartz was formerly the first VP of marketing and a key member of the launch team for Jupiter Communications. While at Jupiter he developed some of the largest trade shows and conferences using direct mail and telemarketing.

The dynamic Chris McCarthy has recently left Avalanche to join the talented Alec Pollack and Tery Spataro, partners and creative directors, at Stir. They've all been busy lately with work on the entire Olympus site, all of Showtime Online, which will be a fully database-driven site, and the site for the movie "Father's Day" with Robin Williams and Billy Crystal.

Ross von Burg has just been promoted Head of T1 Sales, at The Internet Channel to fill Brian Freeman's shoes. Brian is going to Adler Communications.

(Appeared originally in @The Scene in the @NY newsletter)