GEOCITIES, A PIONEER in the development of Internet-based communities, recently celebrated the launch of its first annual "Best Unsigned Bands In America Contest" with a party at New York's trendy downtown nightspot, Mother. Presented in conjunction with SPIN magazine and sponsored by Intel and RankIt, Visa's college site, the event attracted the obvious melange of media buyers, ad execs and New York digerati. It was all very slick and very schmoozy and you couldn't help but notice the bartender near the entrance, (I like to call "her" Ms. Thang. Her blond locks and big eyelashes almost distracted me from her stuff-em-in-a-wonderbra breasts).
After attaining a beverage from said bartender, I overheard one cute guest comment, "The tension between the music and the new media industries was as palpable as that of the fin de siecle." Oh sure. The contest will run through April 28 with a winner set to be announced in mid-May. Throughout the promotion, GeoCities will feature great music from the entries, chats, seminars and contests for concert tickets and CD's.
(Appeared originally in @The Scene in the @NY newsletter)