Tuesday, June 26, 2001

Lessons From the World's Oldest Profession ~ by Tery Spataro

Las Vegas, Nevada - Lately the online adult entertainment industry has received attention from the press on the profitability of their Internet business practices. I wondered what it is that the adult entertainment industry is doing differently from the mainstream Internet. It was curiosity that brought me to Las Vegas for the Internext Conference, as well as an invitation from Stephanie Schwab, CEO of Erotigo. I had some interesting preconceived ideas as to what I would see on the trade floor, and understandably a little nervous for it was my first time.

As we registered for the event I took note of the backdrop of adult entertainment industry banners and flags which surrounded us. In sharp contrast, the people staffing the registration booths were old enough to be my grandmother. I wondered what they were thinking.

June 26th was the opening of the conference. The registration line was long with both suits and polo shirts intertwined. They didn't look much different than Internet attendees to Internet World conferences. I did not see a single gold-chained-leisure-suit wearer with a bad hairpiece. As you entered the conference you were greeted by cheerleaders who pushed conference take-away goodies at you. As we entered the floor Stephanie told me this was her third conference and she had many stories to tell about the first two. She bated me with intriguing tales of all night parties, swinger clubs, photo shoots and pole dancers. So, if you pardon the pun, I was very excited. We circled around the conference trade floor looking for the pole dancers, bed displays, and other outrageous things you don't find at the mainstream Internet conferences. Of course girls--beautiful well-constructed girls--were everywhere! And then of course there were the boys too--handsome and well built.


By Tery Spataro, president of Mind Arrays, tery@mindarrays.com