2006. What will be next? That's the big question at events like the VNU Media
properties' The Next Big Idea east 2006 (www.thenextbigidea.com) conference.
Held at the Millennium Broadway Hotel on Thursday, September 14th the
conference posited questions about how to target consumers in this increasingly
crowded advertising world. Companies who advertise on our dry cleaning bags,
coffee cups, pizza boxes (Encompass Outdoor) proclaim to match media with
lifestyles. Yahoo! Media Group head of marketing Karin Timpone opened the
conference with some of her solutions on how to reach consumers in the
increasing fragmented new media world today.
Clio Awards executive director Ami Brophy announced the Clio Content & Contact winners. In 2003 they added this category to address the dynamic methods with which companies can reach consumers these days.
Lunchtime featured the Buzz Awards. Other panels were on how viral, mobile and online user-generated content is shaping the future of advertising. Renegade Marketing Group CEO Drew Neisser sat on a panel discussing recent guerrilla marketing tactics involving dirty clothes, tiny bubbles and other on and offline effortsand what worked and what didn't.
Ji Lee made a social commentary via guerrilla marketing tactics with his Bubble Project. If you ever wanted to graffiti but were afraid of getting in trouble, then this project is for you! http://www.thebubbleproject.com/ You'll also enjoy PLEASEENJOY http://pleaseenjoy.com -- I did!
Of course the lawyers had to have their .02 with the fine print in their panel on legal challenges for these exploding media formats and channels.
Clio Awards executive director Ami Brophy announced the Clio Content & Contact winners. In 2003 they added this category to address the dynamic methods with which companies can reach consumers these days.
Lunchtime featured the Buzz Awards. Other panels were on how viral, mobile and online user-generated content is shaping the future of advertising. Renegade Marketing Group CEO Drew Neisser sat on a panel discussing recent guerrilla marketing tactics involving dirty clothes, tiny bubbles and other on and offline effortsand what worked and what didn't.
Ji Lee made a social commentary via guerrilla marketing tactics with his Bubble Project. If you ever wanted to graffiti but were afraid of getting in trouble, then this project is for you! http://www.thebubbleproject.com/ You'll also enjoy PLEASEENJOY http://pleaseenjoy.com -- I did!
Of course the lawyers had to have their .02 with the fine print in their panel on legal challenges for these exploding media formats and channels.