In the "sheer entertainment" department was Doubleclick's party at IMAX for "Everest" on Tuesday, March 3rd. "Thrilling," "Exhilarating," "Packed with drama!" are only a few of the words that were dropped in description of this event, which drew new media advertisers, developers, and hangers-on (for dear life!)
(Appeared originally in @The Scene in the @NY newsletter)