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Imaginary Forces (IF), a multi-disciplinary design and entertainment firm in Hollywood and New York, has signed Brian Loube to head and expand its interactive division, it was announced by IF co-founders Peter Frankfurt, Chip Houghton and Kyle Cooper. An award-winning firm, IF's work spans the diverse industries of entertainment, advertising, architecture, sports and interactive media. Loube's position as Interactive Executive Producer is effective immediately, and he will be based in IF's New York offices.
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