The Future for Couch Potatoes ~ by Gina Larson and Courtney Pulitzer

An industry that has yet to hit its stride was being discussed and celebrated on Wednesday, September 5th. About 120 people showed up to hear a panel on iTV. Digital Media Wire co-founder and CEO Ned Sherman was out from California helping to promote the event with the help of New York's own iLounge. When I caught up with him after then main event at the stylish lounge, Virot, he was helping panel-member Tim Larcombe, the regional president of Agency.com, up at the bar. The reception followed what both described as a successful discussion. Lydia Loizides, an analyst at Jupiter Media Metrix was also there at Verizon, where the panel discussion took place. She said that the biggest problems facing the industry is the same as in most emerging industries: standards. "A lot of demand is being places on the programmers right now," she said, as some unidentified gentleman retrieved us a drink so that we could talk shop.

And just who was this unidentified gentleman? Read all about it online!