There are a few comparisons between Microsoft and a new startup for adventure travelers. Bill Gates has "Where do you want to go today" The startup has "For all of you who seek to make your world as large as it can be, your website is ready." Gates has the Internet Explorer Web browser; the startup is called iExplore.com. One of Gates' business philosophies is to provide one-stop shopping/fully integrated solutions to software. IExplore.com aims to become "the world's first one-stop brand resource for researching, purchasing and equipping the adventure and experiential travel market." They claim that through an equally balanced offering of adventure-related content, community and commerce, the company is building the leading portal for off-the-beaten-path travelers.
Not off the beaten track, but dead-center in midtown, George Deeb (founder and CEO) spoke on Tuesday, March 21, to approximately 20 journalists from such wide-ranging publications as National Geographic, the New York Times, Marketing News and Travel & Leisure.
Ways they ensure quality and objective reports from their "experts" include peer checks, certified leaders for all trips, safe trips, promotion of safe tourism and by sending all their employees as undercover travelers to report on the operators.