THE CYBER SCENE CHARACTER SKETCH
While Chris McCann and his brother Jim have been offering flowers
for direct sale for twelve years already, this is the first time they are
promoting it in response to a consumer need they saw not getting
answered. The majority of flower orders for 1-800-Flowers.com are
fulfilled by florists, but as customers began increasingly asking for
flowers for self-consumption (Mmmm, yummy!), the fraternal team
(and company) began seeing lots of other smaller shops on-line and in
the spirit of competition, began publicizing their competitive range of
price offerings for something they'd been doing for some time now.
So head on over to 1800flowers.com and get Mom something fun
from the florist or direct flowers that she can arrange herself. Perhaps
she'd like the "Sun and Moon" gift, which is 1 dozen multi-colored
sunflowers and moonstruck-chocolate! Now there's something for
self-consumption!
