NYNMA's Exploring Backends...

NYNMA was exploring back-ends, er, that is, the secrets of making the back-end of e-commerce work, at FIT on Tuesday, March 2. A member of Fortune Magazine's Board of Editors and Merrill Lynch's CTO David Kirkpatrick moderated the discussion of Marc Hansen, VP of systems architecture at J. Crew; Robert Langer, director of Dell.com, John McKinley, chief technology officer at Merrill Lynch, and Michael Richardson, VP of application development at InterWorld Corp. A reasonable crowd was on hand considering the Jupiter conference party and Wit Capital's new loft-space party the same night.