Tuesday, February 02, 1999

The Scene Around the Wired World

Well, local top creative web shop Razorfish not only has expanded into bright lights, big city town Los Angeles but they have established their new home into the world famous "Binocular Building." The famous building was designed by the renowned architect Frank Gehry and sculptors Claes Oldenberg and Coosje van Bruggen. Stay tuned for the open event in May of 1999. Wired magazine recently reported on the space and its former occupants, Chiat/Day, noting the unique approach the previous occupants took to the creative process. Apparently the Razorfish environment will be very different than the "Tilt-a-Whirl" aesthetic of the past. Typical for RFish, they are redesigning the 2nd floor with the approach to space planning and team building. Two "war rooms" are actually within the famous binoculars (wow!) and a newly redesigned conference room is glass-walled and aquarium-like. (ooh!) Within walking distance to the Pacific Ocean, the 75,000 square foot space will make Razorfish the newest neighbors of entertainment industry heavyweights.